Appendix A Guide to Customer Value Creation Definitions
Some of these are taken from Customer Value Investment: Formula for Sustained Business Success by Gautam Mahajan. The reader can replace customers with stakeholders also.
Add Value to the Employee |
Employees consider Value to be the benefits they get (such as the association with the company, what they learn, what they can contribute, and the relationship with management), and what they earn and what perks they get. Value added employees tend to stay with companies and can add Value to the Customers and the company. |
Attribute Trees |
These are developed after the Customer waterfall of needs (also called Customer journey), pinpointing attributes of importance to the Customer. Attribute ... |
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