Chapter 17 Value and Values

DOI: 10.4324/9781003381624-17

Driving Businesses from Values: Values Create Value (And Higher Profits)

Values and governance are often the motherhood part of corporate statements.

Management often does not realize that values indeed create value for all stakeholders and essentially increase shareholder wealth. Raj Sisodia, David Wolfe, and Jag Sheth, in their book Firms of Endearment, demonstrate the power of values and value, and caring for enduring business success. Firms of Endearment outperformed S&P 500 indexes, 10 to 1 over a 10-year horizon and outperformed Jim Collins’s “Good to Great” companies 3.1 times in this period. In fact, companies move up a Maslow-like hierarchy to capital actualization or corporate ...

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