Chapter 18 Value Waiting to Happen and Innovation
Value Waiting to Happen
What you can do about creating disruptive value for yourself?
This elusive word value, which we all seek but do not always find … Is it there, is it discovered, or is it created?
Is it a two-edged sword, where on the one hand it is created and on the other side it is diluted?
Or is it a win–win situation? Value is created for both sides (or co-created?)
In my definition, there is latent or potential value. Value that exists but is not noticed. This is value waiting to happen.
I am going to give a few examples:
- 1. Where value is shared with the customer and the provider gets little value
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