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Creating Web Sites Bible, Third Edition by David A. Crowder, Phillip Crowder

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Chapter 20. Using Advertising

IN THIS CHAPTER

  • Advertising with Google and other search engines

  • Working with advertisement agencies

  • Promoting your site

  • Exploiting search engines

  • Working the Web directories

  • Issuing press releases

  • Setting up reciprocal links

  • Evaluating banner exchanges

  • Investigating alternative approaches

If you're serious about marketing online, you may want to consider advertising. When you advertise online, you reach out and contact more potential buyers or clients. You have various options for advertising online. You can pay a fee to search engines to boost your visibility when visitors search using keywords related to your product or service. In addition to advertising online, you can work with online marketing firms to enhance your visibility on the Net.

Advertising with Google and Other Search Engines

As of this writing, Google is undoubtedly the most widely used search engine. It's used by a wide variety of people from all over the world. The search engine is very user-friendly and delivers accurate results. As an Internet entrepreneur, you can significantly increase your chances of success by advertising with a search engine. In the following sections, you'll learn how to advertise your business using Google and other search engines.

Advertising with Google

When a user types a keyword or key phrase into the Google search engine, relevant results appear quickly. The top results (descriptions and URLs for Web pages) for the keyword or key phrase appear on the first search ...

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