Step 3

Identify and Understand Stakeholders, Develop and Refine Mission and Values, and Consider Developing a Vision Sketch

Purpose of Step

The purpose of Step 3 is to help planners understand more about the organization's stakeholders, clarify the organization's mission and values, and perhaps develop a vision statement to guide the rest of the process. The key to success for public and nonprofit organizations is satisfying important stakeholders according to each stakeholder's criteria for satisfaction. Mission, values, and vision should therefore be thought about in relation to those stakeholders.


A stakeholder is any person, group, or organization that can place a claim on the organization's resources, attention, or output or ...

Get Creating Your Strategic Plan: A Workbook for Public and Nonprofit Organizations, Third Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.