Step 4

Assess the Environment to Identify Strengths, Weaknesses, Opportunities, and Challenges

Purpose of Step

In Step 4, the internal strengths and weaknesses of the organization are identified, along with the organization's external opportunities and challenges (or threats). The analysis of these four elements, known by the acronym SWOC/T, is very useful in clarifying the conditions or situations within which the organization operates. Whereas the stakeholder analysis (Step 3) provides extraordinarily useful information about the politics impinging on the organization, the SWOC/T analysis supplies a kind of overall systems view of the organization and the factors that affect it.

A SWOC/T analysis is a valuable prelude to identifying and framing ...

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