Challenge 40. Use an “Incorrect” White Balance


Sometimes the “correct” white balance is not always the right white balance for your image. Feel free to skew the white balance, tint, and color in your image for creative effect. Warm the photo up for a dreamy and romantic feel, or cool it down for a more mysterious feel. In art, color can be subjective, so use the color that fits the mood you are trying to convey. Use white balance as a creative tool!

Artists to Check Out

David Fincher

Michael Elins

Anthony Mandler

Ryan McGinley


When I took photography classes, one of the first things we discussed was white balance. I learned about gray cards, ...

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