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Creative 52: Weekly Projects to Invigorate Your Photography Portfolio by Lindsay Adler

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Challenge 40. Use an “Incorrect” White Balance

Description

Sometimes the “correct” white balance is not always the right white balance for your image. Feel free to skew the white balance, tint, and color in your image for creative effect. Warm the photo up for a dreamy and romantic feel, or cool it down for a more mysterious feel. In art, color can be subjective, so use the color that fits the mood you are trying to convey. Use white balance as a creative tool!

Artists to Check Out

David Fincher imdb.com/name/nm0000399

Michael Elins michaelelins.com

Anthony Mandler blackhandcinema.com

Ryan McGinley ryanmcginley.com

Inspiration

When I took photography classes, one of the first things we discussed was white balance. I learned about gray cards, ...

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