Creative Approaches Towards Development of Computing and Multidisciplinary IT Solutions for Society

18Tourists’ Perception of Technology Adoption in the Tourism Industry and Innovative Strategies for Integration

Nguyen Thi Van Hanh

University of Social Sciences and Humanities, Vietnam National University, Ho Chi Minh City, Vietnam

Abstract

The tourism industry has undergone a remarkable transformation with the rapid advancement of technology. The success of technology adoption in the tourism sector is intricately linked to tourists’ perceptions and acceptance of innovative solutions. Understanding tourists’ perceptions of technology adoption is crucial for the industry to tailor strategies that enhance their experiences and meet evolving expectations. Innovative strategies for integrating technology into the tourism industry are crucial for staying competitive in a rapidly evolving digital landscape and meeting the changing demands and expectations of tech-savvy travelers. Using a mixed-method approach involving document analysis and a questionnaire survey, this study aims to delve into tourists’ perception of technology adoption in the tourism industry and explore innovative strategies for effective integration, thereby providing valuable insights for industry professionals and stakeholders. The findings of our study revealed a strong and positive perception among respondents regarding the impact of technology on the tourism industry. Some innovative approaches have also been suggested for the tourism industry to ensure a sustainable and enriching experience for travelers, ...