C H A P T E R 4
More Than Text
Congratulations! You've created a blog using Blogger, TypePad, or WordPress (or all three!) and created your first post. Your blog will consist mostly of posts—it is what blogging is all about—sharing your story or experience, business services, or other valuable information. And, of course, that's what I'll stress throughout this book—that posting is very important, and posting regularly and consistently is even more so. But there's more to blogging than just text. To make your blog really compelling, you'll want to add images and even video. That's a difficult next step for many people. But don't worry. In this ...
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