1. Starting from Scratch
You’ve all heard the phrase “starting from scratch.” It’s an old racing term that describes the removal of a handicap or head start. When all the racers started “from scratch,” or from a literal line scratched in the turf, everyone started from the beginning.
When you’re solving problems, how often do you start from scratch? In the Wieden + Kennedy office in London, the foyer features a mannequin with a blender for a head and a briefcase that says “WALK IN STUPID EVERY MORNING” written on the side. The strange sculpture is a reminder to throw aside the preexisting solutions of others and start from scratch every time a ...
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