CHAPTER 6

images

Transforming Conflict into Creativity

Bono is a superstar in the music world. In 2011, he wrote the music and lyrics for the musical Spider Man: Turn Off the Dark—at $75 million dollars, the most expensive show ever produced on Broadway. However, Bono is not used to failure. And that was a big problem when Spider Man was declared a spectacular flop in early reviews. Bono and his U2 bandmate, The Edge, first began collaborating with renowned director Julie Taymor on the music for the show in 2002. But Bono came to regret this collaboration. “The hours and weeks and months … If we thought it would take this long, there is not a chance ...

Get Creative Conspiracy: The New Rules of Breakthrough Collaboration now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.