The Googley Side of Creative Execution
Through its stunning growth and brazen IPO, Google has shown us what it takes to deliver Creative Execution with Silicon Valley gusto. As Adam Lashinsky wrote in Fortune after seeing the Googleplex, “this is a company thriving on the edge of chaos.”22 While it has built a $30-plus-billion business on the back of its PageRank algorithm, Google continues to push the boundaries of creative development, whether it’s through the breathtaking scenery of Google Mars or clever customization of advertising for its Gmail users. Even in the difficult times of the global recession, the company continued to require that all its engineers spend 20 percent of their time working on independent projects, with no management ...
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