O'Reilly logo

Creative Execution: What Great Leaders Do to Unleash Bold Thinking and Innovation by Eric Beaudan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

The Googley Side of Creative Execution

Through its stunning growth and brazen IPO, Google has shown us what it takes to deliver Creative Execution with Silicon Valley gusto. As Adam Lashinsky wrote in Fortune after seeing the Googleplex, “this is a company thriving on the edge of chaos.”22 While it has built a $30-plus-billion business on the back of its PageRank algorithm, Google continues to push the boundaries of creative development, whether it’s through the breathtaking scenery of Google Mars or clever customization of advertising for its Gmail users. Even in the difficult times of the global recession, the company continued to require that all its engineers spend 20 percent of their time working on independent projects, with no management ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required