CHAPTER 3

Why a Brainstorm Meeting Can Be Worse Than No Meeting at All

Innovation Constraints in Groups

The board of ShowArts, a midsize performance arts organization, asked Josephine, the executive director, to come up with a plan to attract a larger and more diverse audience to their venue. They named the project Think Big because they wanted some fresh new thinking in anticipation of a planned capital campaign.

Josephine pulled together a team of nine people who represented a diverse mix of functions and departments from inside ShowArts. She consciously picked a couple of people she knew to be big thinkers and a few others she ...

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