CHAPTER 3
Why a Brainstorm Meeting Can Be Worse Than No Meeting at All
Innovation Constraints in Groups
The board of ShowArts, a midsize performance arts organization, asked Josephine, the executive director, to come up with a plan to attract a larger and more diverse audience to their venue. They named the project Think Big because they wanted some fresh new thinking in anticipation of a planned capital campaign.
Josephine pulled together a team of nine people who represented a diverse mix of functions and departments from inside ShowArts. She consciously picked a couple of people she knew to be big thinkers and a few others she ...
