This chapter explores the idea that the future of generative AI and other AI systems for creatives is already here as was predicted by many scholars developers, and futurists for decades. The integration of generative AI and other AI with many existing jobs is already underway. While generative AI holds immense potential to automate certain routine tasks, it does not herald the complete elimination of all jobs. However, ...
© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
P. Parra Pennefather Creative Prototyping with Generative AIDesign Thinkinghttps://doi.org/10.1007/978-1-4842-9579-3_1313. AI and the Future of Creative Work
Patrick Parra Pennefather1
(1)
University of British Columbia, Vancouver, BC, Canada
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