CHAPTER 11
Demystifying the Secrets of Power Negotiations
Let us never negotiate out of fear. But let us never fear to negotiate.
—John F. Kennedy
Chapter 2 passingly mentioned various forms of power and how power impacts negotiations. This chapter further explores the subject of power. The chapter is divided into two sections. The first section discusses the sources of personal negotiating power. The second section is devoted to using power effectively.
Sources of Power
Negotiation power has a lot to do with perception. Although power can be real or perceived, what is important is how others see the negotiator. If the other party thinks the negotiator has power, he or she can negotiate from a position of strength. It is commonly believed that ...
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