Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

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CHAPTER1

ARIA

ANALYSIS

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Certainly you’ve heard of people having analytical skills. This usually conjures images of highly organized individuals with a penchant for numbers, data, and a black-and-white approach to getting things done. Being an engineer, I’ve carried this stigma, oftentimes negatively, throughout my career. And being labeled as “highly analytical” always appeared to be in contrast with being “highly strategic” when in fact these two characteristics are not in opposition.

The first step in dispelling this myth is in realizing that ...

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