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Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth by Bob Caporale

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CHAPTER4

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GENRE

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What You Will Do

It would be difficult to imagine a song being written without some level of consideration for its target audience. And the way a songwriter connects his or her songs with a target audience is by choosing to write within a certain genre. I will discuss the musical part of this process a bit later in this chapter, but before I do, let me briefly describe why this concept ...

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