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Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth by Bob Caporale

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CHAPTER5

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IDEATION

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What You Will Do

Once I begin writing a song, things just start to flow naturally. To the untrained eye, it may appear as though somebody has just turned on a faucet and the ideas have just started to pour out, seemingly from out of nowhere. However, upon closer inspection, ...

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