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Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth by Bob Caporale

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CHAPTER8

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PRODUCTION

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What You Will Do

A producer is perhaps one of the most misunderstood roles in the entertainment industry, which is interesting because this is the only industry I know of that actually uses this term. I think the confusion stems from the tendency to associate a producer with “someone ...

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