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Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth by Bob Caporale

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PART1

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PROFICIENCIES

INTRODUCTION

Everything we create, no matter the genre or application, will contain two basic elements: inputs and outputs. In the simplest of terms, you take some amount of raw material (the input) and then you apply some process or processes to that material in order to create something different from what you started with (the output).

Strategy is no different. There will be inputs to your strategy, and there will be outputs. The inputs will generally be where you are now and where you’ve been before; the outputs will generally be where you’re going and how you want to get there. Classic strategic theory has challenged us ...

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