Chapter 4

Forced inspiration

4.1     Brainstorm rules

4.2     The lateral nudge and metaphor mash

4.3     Mapping your thoughts

4.4     Steal from the heart

4.5     Break the rules

4.6     Look harder inside the box

4.7     Brainwriting tools

 

SPEED READ

4. Forced inspiration

4.1 Brainstorm rules

When do you have your best ideas? In the shower, driving to work, walking the dog or just staring out of the window? For me, it’s on my bike. Relax, stop concentrating, or do something you love, and ideas just seem to flow.

But what if you need a whole team to come up with new ideas, to a deadline? You can’t get everyone to stare out of the window together.

This is why we brainstorm. Think of it as forced inspiration.

If you don’t get the rules of ...

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