Chapter 5
Nurture good ideas
5.7 Moving out of the greenhouse
SPEED READ
5. Nurture good ideas
5.1 The developer’s dilemma
How new can your new ideas really be? If they’re too revolutionary, they’ll be seen as a long shot and you may struggle to find backers. If they’re too safe, you’ve got a better chance of success but you’ll fail to excite. This is the developer’s dilemma.
New ideas need nurturing or else they die young. At the inspiration stage all you’ve ...
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