149
Creative web design with Adobe Muse
Content and keywording
The most prominent data to be picked up by search engines is the site content itself. Writing copy that’s relevant, and scattered with a healthy amount of keywords helps ensure the site is indexed correctly, of course. It’s worth going through the site a couple of times to see if there’s anything that could be changed in order to raise the page’s profile. Ask a friend to throw some ideas at you; they may come up with a few terms and synonyms you didn’t think to include.
It’s worth noting that pushing the content too hard can have a negative eff ect. Overuse of keywords can be seen ...
Get Creative Web Design with Adobe Muse now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.