Chapter 6

A moment’s pause

Before moving into action on creativity, it is worth taking a moment to step back and check your position. This chapter provides an opportunity to clarify understanding and make sure that you are starting from where you think you are.

Dos and don’ts

Creativity is not an area where you are working in certainties. If the outcomes of a problem were certain, there would be no need for a creative solution, you would just go ahead and do it. However, it is quite possible to collect together some dos and don’ts of effective innovation.

When developing a culture of creativity

DoDon’t
Sell the benefits of creativityForce creativity as yet another formal process
Develop and tutor staffCommand and control staff
Imbue principles ...

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