CHAPTER 1

What Creativity Means

Creativity is the unique and defining trait of our species; and its ultimate goal, self-understanding. —EDWARD WILSON

In the late 1990s, NASA launched a mission to Mars named the Martian Climate Orbiter. Its primary objective was to determine the distribution of water on Mars and monitor weather conditions. During the mission, the Orbiter was to communicate with a lander on Mars’s surface, sending data back to NASA for analysis. Unfortunately, there was a communications problem. It appears there was a misunderstanding of terms and measurement systems being used for the path of the Orbiter. NASA provided the ...

Get Creativity in Talent Development now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.