CHAPTER 4
Why Creativity Matters to Talent Development
Making the simple complicated is commonplace. Making the complicated simple, awesomely simple, that’s creativity. —CHARLES MINGUS
The Face of the Customer
It was 2012, and Donna had been tasked with building a more ethnically and racially diverse workforce to better mirror the company’s current and future consumer base. Appreciating that data has the power to provide insight, Donna conducted an analysis to fully understand diversity numbers for the cadre of universities where recruiting had been focused for the past five years. She quickly discovered that the current pool had racial diversity ...
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