Creativity & Problem Solving (The Brian Tracy Success Library)

FIFTEEN

Practice Zero-Based Thinking

Zero-based thinking is a creative thinking technique that helps you approach problems and find solutions from a completely different position. It requires that you put every previous decision on trial for its life on a regular basis, especially when you get new information or gain experience that contradicts or challenges the thinking upon which the decision was made in the first place.

Zero-based thinking comes from the financial concept of zero-based budgeting. In zero-based budgeting, instead of looking at how much to increase or decrease a particular expenditure in an upcoming accounting period, you ask the question, “If we were not spending money in this area already, would we get into this area again ...