Creativity Unlimited: Thinking Inside the Box for Business Innovation

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Why this book?

It is up to us to train our brains to be strong. Einstein's brain, for example, was surprisingly small. This book contains creativity exercises that relate directly to business creativity and various business-related problems. In addition, it describes how and why you might use a number of classical creativity exercises.

What is the body's biggest muscle? A lot of people think it's the brain, but this is not true. The brain is not a muscle, but like a muscle it can be trained. And although it cannot be flexed like a muscle (it would look rather odd if your head swelled up every time you did some serious thinking, in the way that your biceps increase in circumference when you tense your arm) your brain can be made stronger. This occurs in exactly the same way in which a muscle becomes stronger, namely by creating more connections between the cells.

The thing that distinguishes ‘strong’ brains from others is not that they are bigger, but that they are denser. In spite of the tendency to describe the geniuses and thinkers of the past as having ‘big brains’, research has found no evidence that their brains were particularly large. Einstein's brain, for example, was surprisingly small – it weighed a mere 1230 grams, almost one-fifth less than the average brain. A rather comforting thought, isn't it? We are not, in other words, born with differing potential (‘Lisa was ...