Introduction

On Credibility and the Restoration of Trust and Confidence

Credibility is the foundation of leadership. This is the inescapable conclusion we have come to after more than thirty years of research into the dynamics of the relationship between leaders and constituents. People have to believe in their leaders before they will willingly follow them. That's why we first wrote Credibility: How Leaders Gain and Lose It, Why People Demand It twenty years ago, and it's why we have taken the time to thoroughly update and revise it.

Credibility is about how leaders earn the trust and confidence of their constituents. It's about what people demand of their leaders as a prerequisite to willingly contributing their hearts and minds to a common ...

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