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Credibility: How Leaders Gain and Lose It: Why People Demand it by Barry Z. Posner, James M. Kouzes

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Shift Focus from Self to Others Through Values

With the growth of multinational corporations and global marketplaces, the importance of finding an alignment between personal and organizational values (or person-organization fit) has become ever more critical.3 One senior executive told us: “It can no longer be the CEO telling people what to do. It has to be the values of the organization which guide people's actions, so that no matter where you are in the organization, or the world for that matter, you know what is expected of you and how to take initiative to get things done.”

Values, however, are so deep-seated that no one ever actually sees the values themselves. What is seen are the ways in which values manifest themselves in opinions, attitudes, ...

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