Tension Between Leading and Following

Each individual is always a leader and a follower in the same organization at the same time, yet there are times in your career when the two collide. Take the case of a former senior vice president of marketing for a large packaged goods company. Several years ago he faced a critical leadership challenge: new technology had made it possible to introduce a substitute for his company's food product. Major customers were shifting to the food substitute. His market studies clearly indicated that the future of the industry lay in the new product. He was convinced that his company had to revise its long-range plans and develop its own entry into the market or suffer disastrous consequences.

He took his studies ...

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