CHAPTER 8
Step 4
Gather Data
Data is like garbage. You’d better know what you are going to do with it before you collect it.
—Mark Twain
This step of the HR analytics cycle involves the process of gathering data for HR research and analytics. It includes collecting data from various sources, as discussed in the previous step. Data gathering is a crucial step in the HR analytics cycle because the quality of the data collected can greatly impact the accuracy and reliability of the insights derived from HR analytics. The HR analytics practitioner must determine which means and methods are most appropriate and relevant to the research questions and specific hypotheses generated.
There are various types of data gathering tools, technologies, and ...
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