Who is the right spokesperson for a crisis like yours?
Be careful how you answer. Otherwise sound crisis communications strategies have been badly compromised, if not fatally wounded, by having the wrong person out front of a crisis.
As a general rule, your spokesperson should be someone who:
Is credible (people believe her)
Is cogent and understandable (can speak in simple, declarative sentences; can explain complex events and terminology in everyday language; avoids “corporate speak”)
Is compassionate (where called for)