Chapter 3

#DearNetflix: I Am Cancelling My Subscription! Signed Social Media

Background

Marc Randolph and Reed Hastings co-founded Netflix in 1997.  Headquartered in California, the company provides on-demand Internet streaming media and flat-rate DVD-by-mail services for movies and television. 

The original business model was an online version of Blockbuster. You ordered a movie through its website, paid a one-time fee of $4 plus $2 in postage, and the DVD arrived in the mail. In 1999, Netflix introduced a monthly subscription and then discontinued offering single rentals a year later. The subscriptions offered unlimited rentals for a flat monthly fee. Netflix’s service offered an appealing alternative to Blockbuster in which customers would ...

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