The Logical Fallacies and Think Better sections of this book cover nearly 100 “do’s” and “don’ts” on how to be a better critical thinker. After finishing the draft of the book, even the authors wondered, “How am I going to remember all this stuff?” We offer three tips: (1) use the critical thinking checklist provided below, (2) take slightly more time to construct your marketing arguments on a day-to-day basis, and (3) continue your learning by checking out the suggested critical thinking resources in the next chapter.
The Critical Thinking Checklist
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Critical Thinking Checklist for Marketing ...
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