Paula Scher
AFTER Experimental Jetset’s feedback
LOCATION
Pentagram, New York, NY
EDUCATION
BFA, Tyler School of Art
EMPLOYMENT
Partner, Pentagram
DURATION OF REDESIGN
6 days
“Posters are for human beings, so they should be human.”
“Well, that’s fine, that’s one way to do it,” Paula quickly responded after I explained the concept of showing bacteria growth typographically. She held up the poster for a few moments, scanning it and then setting it off to the side.
I was excited and nervous to meet Paula. She held up her new puppy in front of ...
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