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Critiqued: Inside the Minds of 23 Leaders in Design
book

Critiqued: Inside the Minds of 23 Leaders in Design

by Christina Beard
October 2013
Beginner content levelBeginner
192 pages
7h 8m
English
Peachpit Press
Content preview from Critiqued: Inside the Minds of 23 Leaders in Design

Paula Scher

Image
Image

AFTER Experimental Jetset’s feedback

LOCATION

Pentagram, New York, NY

EDUCATION

BFA, Tyler School of Art

EMPLOYMENT

Partner, Pentagram

DURATION OF REDESIGN

6 days

“Posters are for human beings, so they should be human.”

“Well, that’s fine, that’s one way to do it,” Paula quickly responded after I explained the concept of showing bacteria growth typographically. She held up the poster for a few moments, scanning it and then setting it off to the side.

I was excited and nervous to meet Paula. She held up her new puppy in front of ...

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Publisher Resources

ISBN: 9780133260663Purchase book