DURATION OF REDESIGN
“For me, this poster needed to be visceral, informative, and impactful for a broad audience.”
This was the end of my journey. I had traveled to five cities and two countries and met with 23 designers, redesigning the same message 25 times. It was like running 25 sprints—back to back. I was in designer cross-training.
I came to a hard stop and was ready to step back and broadly look at all the iterations with a new perspective. Each poster was an experiment in inhabiting ...