CRM Software Applications
The goal of most customer relationship management software vendors is to help users increase sales productivity. Despite this common objective, vendors differ greatly in terms of the software functions they feel are most important to help enhance customer relationships. Based on our research, we have been able to identify three main software categories:
Software applications that primarily perform business functions particular to one area of the overall customer relationship model. ISM refers to these software packages as “point solutions.” These software packages are offered by the development company as stand-alone solutions, or through partnering arrangements with other CRM vendors. Examples of some point solutions ...
Get CRM Automation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
