Chapter 7. CRM Technology Trends
In the last three years, there have been significant changes in CRM software and industry direction with regards to technology. Here are 15 major trends that are currently affecting the technical evolution of CRM systems:
CRM vendors are moving their architecture from client/server, Web-enabled, and 3-tier architectures to full N-tiered architected applications.
CRM vendors are including more portal architecture.
CRM vendors are incorporating field force automation modules.
Many CRM vendors are beginning to offer product configuration tools.
Wireless components are increasingly common in CRM platforms.
XML is playing a major role in all areas of CRM.
Web services are the new software infrastructure that will facilitate ...
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