CRM Automation

Benefits of CRM

The most frequently stated benefits resulting from CRM include:

• Better Sales/Marketing Information— For example, customer names, customer background, customer needs, competitive positioning, etc. are just some of the information collected as a result of inputting a CRM system.

• Improved Productivity— For example, effective target market identification, reduction in the number of cold leads, and the ability to provide accurate and on-the-spot quotations, look up inventory availability quickly, enter orders directly from the field, etc., all of which help shorten the sales cycle.

• Enhanced Customer Care— For example, more time to spend with customers due to a reduction in the sales administrative workload, an ability to monitor customer ...