CRM Automation

Customer Self-Service

As was mentioned earlier, customer self-service has become such an important part of the overall customer service and support options for CRM systems, and we feel that there are particular items that should be considered when evaluating customer self-service. Let's investigate further.

Traits of the E-Customer

Web-based CRM architecture allows for more and more customers to have access to your company's products and services. Needless to say, all customers and particularly e-customers have become savvy buyers. E-customers know how to quickly get to the competition. They expect that you will offer them either enhanced speed to purchase needed products or services, lower prices, improved quality, or some combination. They ...