CRM Automation

Key Issues Related to Consistent Customer Service Across Channels

If your company is to benefit from consistent customer service across channels, here are the questions you will want to answer:

• Has your company taken the time to understand the customer service methods most preferred by your customers? Whereas there is a value in reviewing current customer service statistics, it also is necessary to provide incentives for target market customers to participate in focus groups. These focus groups aim to obtain additional, valuable information concerning consistent customer service requirements.

• Has your company formulated a clear vision that articulates a consistent customer service strategy?

• Has this vision and strategy been communicated effectively ...