IN THIS CHAPTER
Recognizing and addressing the resistance to new strategies and processes
Building a team that uses your CRM effectively
Creating a singular vision for everyone in sales, marketing, and operations
Teaming up with IT to build a data-driven culture
Making CRM an integral part of your corporate culture
CRM is more than a software package. It’s a mindset and a collaborative effort that spans the entire organization and includes your leads, customers, vendors, and partners. Making CRM work requires a culture that supports it.
In this chapter, you discover how to gear up internally to implement an effective Complete CRM. You develop the knowledge and skills to anticipate common roadblocks and clear them with confidence. You build a creative, collaborative environment united behind the common purpose of improving customer satisfaction and developing customer relationships that drive profit and growth.