Cross-cultural Challenges in International Management

6CSR Action Mechanisms of International Companies

An Analysis in the Light of African Realities

Suzanne M. Apitsa

Introduction

This chapter focuses on the CSR action mechanisms deployed by international companies in Africa. Africa is marked by a number of problems that are expressed as CSR issues: poverty, diseases and pandemics (HIV, Ebola, etc.), corruption, hunger, malnutrition, climate change and so on. The general question posed in our research is to understand “how” African realities drive CSR mechanisms in the international human resources management (HRMi) of international companies located there. To respond to this question, we study the HRMi policies of two international companies established in Cameroon (a multinational and an ...