7The Ethical Tools of Multinationals

A Proof of Cultural Diversity

Hamza Asshidi

Introduction

Business ethics has been a significant area of study since the 1970s (All-hoff, 2011), particularly from an international perspective; however, it takes relatively little account of the intercultural dimension. This research takes national contexts as given and compares them to assess their differences and similarities. Other studies have examined whether western value systems can be transposed to non-western contexts, such as the ethical virtues of MacIntyre from the United Kingdom to Sri Lanka (Fernando and Moore, 2015). Comparative studies on ethical tools have been developed to better adapt and manage intercultural relations in business and ...

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