Cross-cultural Challenges in International Management

10The Limits of Managerialism for International Enterprise in India

John Eustice O’Brien and Josiane Martin-O’Brien

Introduction

The managerial role depends on an interplay of structural and interpersonal forces. Particularly in countries of diverse cultural disposition and linguistic capacities, it is hardly surprising that international managerial responsibilities are difficult to assure. Conduct must be consistent with limited positional authority, accord with the techno-administrative requirements of its formal function and fit with the human dynamics of workers, clients and the operative world of an enterprise. Ensuring respect for standards and effective action with those in subordinate or higher positions, as well as external agents, ...