Cross-Cultural Management

CHAPTER 1

Introduction to Cross-Cultural Management

Contextualizing Background Information

Globalization has probably developed faster than our capacity to “digest” all the changes it involves. One of the most stunning revelations that accompany globalization is the notion that geographical distance has changed, and with it, the way business is done.

Although globalization was estimated to have only limited effects, this is simply not the case any longer. Businesses that aim to remain mononational would simply lose too many competitive advantages to survive in any market. This obvious reality, no matter how hard to swallow for some, has been dealt with by technology quite efficiently. But the main aspects that could determine whether a business ...