CHAPTER 12
Culture and Globalization
The aim of this concluding chapter is to review the history of globalization and predict the consequences of its immediate future development in order for executives to reflect on the potential consequences in a world that has been changing faster than ever before and will continue to do so geometrically in the years to come.
Contextualizing Background Information
The definition of the term “globalization” has evolved through the years, sometimes including a few notions in it that would afterwards be excluded and vice versa. In spite of all the variations in the construction of the concept, there are at least two common factors that have remained constant across the changing attempts to qualify the phenomenon, ...
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