Chapter 15

Evaluating Crowdfund Investing Opportunities

In This Chapter

arrow Looking at the larger picture of your investment needs

arrow Keeping your crowdfund investments in check

arrow Doing your homework to learn about investment possibilities

arrow Falling back on common sense

arrow Turning on your fraud detector

If you’ve never invested in startups and small businesses before, crowdfund investing may seem really exciting. After all, you have the chance — perhaps for the first time (because of the regulatory changes contained in the JOBS Act; see Chapter 2) — to put your money directly behind an entrepreneur’s concept or into a small business that seems poised for great things.

But we’re going to caution you right now to take your time, become very educated about the opportunities themselves and the risks involved, and stay on a strict budget if you decide to invest. Don’t be surprised if we repeat these cautions about three dozen times in this chapter alone; we don’t want you to lose your shirt — and lose ...

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