An overview of rewards-based crowdfunding
Abstract
This chapter explains the mechanics of rewards-based crowdfunding. It explains what do entrepreneurs need to do to prepare a campaign. Also, it provides example to highlight cases that have worked well versus cases that have failed.
Keywords
Crowdfunding; crowdfunding cases; crowdfunding success; crowdfunding campaigns; entrepreneurship; entrepreneurial finance; rewards-based crowdfunding
4.1 Introduction
Part II of this book comprises Chapters 4–7 and covers the topic of rewards-based crowdfunding. Rewards-based crowdfunding is carried out through online platforms such as Kickstarter.com and Indiegogo.com. Investors are individuals who contribute small amounts of money in exchange for a ...
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